Photo courtesy of Joelle Lynn
Action Steps is a series of one-on-one coaching sessions in which we help you get things done in your business.
The biggest threat to growing your business or starting a new one isn’t taxes, bankruptcy or natural disaster. It’s inaction.
If you’re in business, you’re probably working hard every day, trying to please the customers you have and manage the countless tasks that come your way each minute. During your downtime, you wonder why the numbers don’t add up: why your hard work has yet to result in much of a profit, or why you’re unable to expand your venture into the successful one of which you’ve always dreamed.
If you have yet to start your business, you have it even worse. That idea has been percolating for years, and you know you could make it happen if you only had a little more…time? Money? Education? Experience? Your great business languishes in your mind as you make excuses.
Working with hundreds of entrepreneurs has show us there’s only one way to break through the dream-killing inertia we’ve all felt at one time or another:
And we’re here to help you take it. Action Steps is a series of one-on-one coaching sessions in which we help you get things done in your business. We cover topics like how to find your first customer, how to manage your books, how to market your business, and how to make sure your new venture meets your personal and financial goals.
Each session lasts approximately 90 minutes, and we plan them around your schedule. Your first session costs $49, the next costs $39, the next costs $29, and the next costs $19. Each fee is payable the day of your session. Feel free to have them in any order, and if you want only one, have only one. It’s up to you.
Whether you want to grow your business or launch one, we’re here to help.
Launch your Business
Selling is tough, but until you’ve found your first customer, the business of your dreams will remain an idea. In this session, we will:
- Figure out what type of person is most likely to buy from you (your target market) and find the best way to reach them.
- Work out why a particular person would buy from you and craft a message that succinctly conveys your business’s benefits.
- Develop a sales strategy to turn potential customers into a lucrative following
With great business comes great responsibility. Learn how to:
- Set yours up the right way
- Protect yourself from liability
- Buy the right insurance
- Make sure tax time goes as smoothly as possible.
Finding your first customer is great. Finding your next hundred is even better. In this session, we:
- Analyze the customers who have already bought from you and come up with a way to find more like them
- Review several marketing tools, including social media, networking events, blogging and print advertising
- Develop a marketing plan and set sales goals
Business ownership can lead to untold wealth or crushing financial pain. In this session, we:
- Develop your financial goals and determine how your business fits into the picture (is it a full-time job, a part-time gig, a seasonal operation, etc.)
- Set profitability goals for your business and set up a way to measure the business’s performance
- Determine the major purchases your business will require
- Develop a strategy to ensure your credit and personal savings are healthy enough to make those purchases
Grow your Business
Finding your first customer is great. Finding your next hundred is even better. In this session, we:
- Analyze the customers who have already bought from you and come up with a way to find more like them
- Review several marketing tools, including social media, networking events, blogging and print advertising
- Develop a marketing plan and set sales goals
Shouldn’t you make sure your hard work is paying off? In this session, we will:
- Develop an effective bookkeeping system that will put your business’s profits, expenses and yearly revenues at your fingertips
- Review the best ways to keep your business’s books, giving you the peace of mind to focus on running your business, not worrying about it.
Sometimes, you have to spend money to make money. But if your credit is poor or your financial situation bleak, borrowing for business expenses can be costly if not impossible. In this session, we will>
- Review your credit history and suggest ways to improve your score
- Assess your financial circumstances to and develop a strategy to help you grow your savings while running your business
You would be wise to make sure the store of your dreams doesn’t drag you into a nightmare. In this session, we will:
- Determine at what point you should seek a retail space, what price you should pay, where you should look, and what questions to ask the potential landlord
- Draft a timeline that will help transition from home-based business to storefront success









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